Our next Community Cake – Marketing is not just for businesses

Following the huge success of our September event we are very pleased to announce our next Community Cake.

When speaking to community groups we very often hear them say they need help to;

  • Recruit volunteers
  • Engage people in their activities (such as attending events)
  • Get the word out about what they do and how they do it

It’s really easy in a busy group to focus on the tools that help you get the word out – such as newsletters, social media, flyers etc. But this is missing a key step.

Focusing on tools without a strategy in place is like trying to build a wooden house without a solid foundation. At best it’ll stand up for a few weeks, at worst it’ll blow down at the first sign of wind (name a storm anyone?). Without a solid marketing strategy the hard work you put in to getting the word out there could be completely lost in the sea of information bombarding the average citizen.

In this workshop we’ll talk about why community groups need to think about marketing, how to think about it strategically (it’s easy, and not time consuming at all!) and how spending  a little time on this can translate into a clearer message for your audience – and ultimately, a greater level of engagement.

At this event we’ll welcome three fantastic speakers, we’ll have lots of opportunities for sharing ideas and knowledge… And of course, plenty of cake!

Attendance is free for representatives of West Lothian community groups and charities. To reserve your place please RSVP to hello@trust-linlithgow.org.uk.

Please note the new venue – the fantastic new St Peters extension.